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Blank Label Ignites Custom Men’s Dress Shirt Revolution

Here's actually one great business idea that started with a minimal investment of $257! Blank Label empowers buyers to be his own dress shirt de...

 


Here’s actually one great business idea that started with a minimal investment of $257!

Blank Label empowers buyers to be his own dress shirt designer. Now you can design your own custom dress shirt to fit your style, personality and body. The official website promises to co-create your custom men’s dress shirt within 10 minutes and have it shipped straight to your door within 3 weeks, or use their express option and ship the shirt within 10 days.

In an article published in NYT, the 22-year old founder/CEO Fan Bi believes “the value proposition of customization at retail prices was a cornerstone of our company from the very start” and “the emotional value proposition: how expressive something is”. Moreover, Bi said, “People really like a Blank Label shirt because they can say, ‘I had a part in creating this’”.

The upside for business owners is obvious: low overhead. At Blank Label, for example, the sew-as-you-go business model eliminates the need to produce shirts of every size and style. There’s no need to rent space to store inventory. There’s no storefront, no office other than a borrowed space at Babson College in Boston, where until recently Mr. Bi was an exchange student from the University of New South Wales — he grew up in Australia.

Blank Label started as a conversation between two friends. One of them decided to go to Grad School, the other tried to start a revolution. A few years ago, Fan spent a summer in Shanghai, where he played table tennis (clichéd but true), ate a lot of dumplings (more clichéd but more true) and got quite a few custom shirts made. This being able to design from scratch custom men’s dress shirts, choosing different fabrics, various styling components, and being able to do it affordably, Fan thought that there may have been a $257 business to this idea, which would have doubled the money he had at the time.