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Facebook Games Now in 7-Eleven

Here's a simple small business marketing advice for anyone in the mobile and Web apps niche - GO OFFLINE! According to Venture Beat, social ga...

 

Here’s a simple small business marketing advice for anyone in the mobile and Web apps niche – GO OFFLINE!

According to Venture Beat, social gaming company Zynga has inked a deal with 7-Eleven convenience stores to offer exclusive virtual gift products for its famous Facebook games including Farmville, Mafia Wars and YoVille. Nearly 7,000 stores will participate in the promotion, which is Zynga’s first major tie-up with a physical retailer.

Under the promotion, millions of consumers will be able to redeem exclusive virtual items with Zynga games during a campaign that runs for six weeks starting June 1. For instance, you can buy a real Big Gulp from 7-Eleven and get a virtual version as well. 7-Eleven will advertise the promotion across satellite TV, local radio, print and outdoor venues.

Consumers will be able to purchase specially marked products to receive a redemption code that can be used for a new, limited-edition virtual good in one of three Zynga games. That helps draw attention and traffic to Zynga’s games. Gamers can play those games for free on Facebook, but if they want to buy a virtual good within the games, they have to pay real money for virtual currency. When that happens, Zynga makes money.

Consumers can earn gifts by buying certain items and participating in at least one activity inside a game, such as mastering the growth of a crop FarmVille. If you do the activity, you can earn $200 in FarmVille virtual cash. Rita Bargerhuff, chief marketing officer at 7-Eleven, said it is one of the most unique campaigns in the chain’s history as it gives more than 30 product incentives to Zynga’s 239 million monthly active users.