‘Entertainment’ Category

A Very Insulting Business Idea

Some great business ideas are not really that great! With some creativity combined with pop culture, a simple funny hobby can turn into a profitab...

 

Some great business ideas are not really that great! With some creativity combined with pop culture, a simple funny hobby can turn into a profitable venture. Such is the case of Rejection Hotline (now called HumorHotlines) – a phone number women could dish out to their pursuers at bars and other social places.

The hotline, claims Goldblatt, fetched 600,000 callers in its first year, inspiring him to turn his Don Rickles prank into a business. The Atlanta company, now RH Brands, has morphed into a YouTube of sorts for the phone, offering 100-plus hotlines to inform callers, say, that their friendships have been outsourced to India or that their body odor is horrific.

Remarkably, there’s money to be made in this. Companies such as Sony Pictures, Blockbuster and Dish Network pay for audio ads that are played following the call, if the victim hasn’t already hung up. Other businesses like SendMe Mobile and Thumbplay send mobile text offers for ringtones and videogames. All this produced $2.5 million in revenue last year, up from $841,000 in 2008. Goldblatt claims the service got 69 million calls last year, fed by social networking sites Facebook and Twitter.

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