Mobile Marketing is All About Me, Myself, & I

If you're planning to exploit the growing mobile marketing opportunities here's the key: two-thirds of mobile users around the globe are intereste...


If you’re planning to exploit the growing mobile marketing opportunities here’s the key: two-thirds of mobile users around the globe are interested in “smart” services that would feed them information based on personal preferences, location, time of day and social setting. That’s according to a survey conducted by Nielsen.

According to eMarketer.com, there are more than 650 million people worldwide, or 13.4% of mobile subscribers, use the Web via a mobile device at least monthly in 2010. Other key points in this marketing report:

Consumers’ expectations regarding smart location-based services closely mirrored their desires in other areas, such as news, media and entertainment content, where less than one-half named mobile carriers as the best source of information, followed by other Web providers and a combination.

When it came to shopping services, however, there was a notable difference: Mobile carriers dropped somewhat in importance, and advertisers became a much more prominent source of information.

Keep these important points when preparing your mobile marketing strategies or if you’re in the mobile app development business.

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