Small Business Books Collection

This blog post is a compilation of small business books highly praised by renowned critics and entrepreneurs alike. All these books appeal to startin...

This blog post is a compilation of small business books highly praised by renowned critics and entrepreneurs alike. All these books appeal to starting and experienced entrepreneurs, small business personnel, self-employed, and freelancers. These books are arranged in no particular order.

The Presentation Secrets of Steve Jobs
The Presentation Secrets of Steve Jobs
Author: Carmine Gallo
Price: $14
Book Description
The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear.

Made to Stick
made to stick 2
Authors: Dan Heath and Chip Heath
Price: $15 to $20
Book Description
Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of “stickiness” or the art of making ideas unforgettable.

7 Triggers to YES
7 TRIGGERS TO YESAuthor: Russell Granger
Price: $15 to $20
Book Description:
Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. Learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations.

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
Neuromarketing Understanding the Buy ButtonsAuthor: Patrick Renvoise
Price: $15 to $20
Book Description:
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Buyology: Truth and Lies About Why We Buy
Buyology book
Author: Martin Lindstrom
Price: $10 to $15
Book Description:
Author Lindstrom provides an adequate primer on what neuroscience studies can tell society – particularly marketers – about how selling (and more important, buying) works.

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
reality check
Author: Guy Kawasaki
Price: $15 to $20
Book Description: Author Guy Kawasaki has compiled his best wit and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.

The Toilet Paper Entrepreneur
Author: Mike Michalowicz
Price: $15 to $20
Book Description: Mike Michalowicz knows what it really takes to spin your great idea into pure gold. This book is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.

Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
Awesomely Simple
Author: John Spence
Price: $15 to $20
Book Description: This book reveals the six key strategies that create a foundation for achieving business excellence: Vivid Vision, Best People, A Performance-Oriented Culture, Robust Communication, A Sense of Urgency, and Extreme Customer Focus

2 Responses to “Small Business Books Collection”

  1. John Spence says:

    All great books — thank you for including mine in the list! I also just posted a list of my TOP 5 books for small business owners who… don’t love to read. Here is a link – I hope you find my list of value too:

    Thanks VERY much — John Spence

  2. Leo Blanco says:

    Thanks John for dropping by and commenting on my simple blog. And thanks for sharing your list of easy to read books – I’m a big of Duct Tape Marketing and of course the great Tom Peters :)

    More success to you!

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