Mama Tea a Business Idea from Pregnancy

Some entrepreneurs discover great business ideas from odd situations including overdue pregnancy. Such is the case of Anne Louise Simpson, founder...


Some entrepreneurs discover great business ideas from odd situations including overdue pregnancy. Such is the case of Anne Louise Simpson, founder of caffeine-free herbal drinks for pregnant women called Mama Tea.

She got her business idea while pregnant and was overdue at 42 weeks. She resorted to drinking raspberry leaf tea to help bring on labour, only she didn’t like the taste.

“When I was pregnant, like a lot of mums, I was trying to give up caffeine and was looking for an alternative. At that time I couldn’t find that many teas that tasted good.

“Like a lot of women, I went over my due date and I was trying to drink the traditional raspberry leaf tea which is a very bitter herb, although it is very effective at making the uterus contract.

“I thought, ‘why doesn’t anyone make this taste good?’ When I looked into it, I found that there were herbs that were good for things like heartburn and for morning sickness and it just went from there.”

Anna Louise has now developed five herbal teas – Morning Mama, Glowing Mama, Cool Mama, Ready Mama and New Mama – each one with a unique blend devised to help alleviate pregnancy symptoms but still taste good.

…Although certain herbs contained within the teas help with pregnancy symptoms such as heartburn and morning sickness, Anna Louise is reluctant to promote any special properties and says the main benefits are that they are caffeine-free, something that pregnant mums – and anyone else – should keep a check on.
She said: “Ginger is known to help with nausea and morning sickness, spearmint and marshmallow leaf are good for heartburn, raspberry leaf is known to stimulate the uterus to cause contractions but we don’t say this will do this and that for you.

“We don’t push the health benefits too much. My pet hate is tea companies saying drink this and transform your life. The biggest health benefit is that they are caffeine-free but taste good, which was important, because my friends and I had cupboards full of herbal teas which tasted horrible.

“If you can get people to stop taking caffeine, particularly if they are pregnant, and give them a tasty drink, that is the main benefit. “Our best seller, New Mama, is a liquorice blend and anyone who likes liquorice tea always buys that one but it’s the same with the mint tea, which includes marshmallow leaf and gives a more subtle taste.

She said: “We will try to expand the business and get as many pregnant women as we can drinking tea. But I would love to do a range for menopausal women and also a range for men. I think a lot of men are secret herbal tea drinkers and don’t admit it.”

via

Leave a Reply