IdeaPaint Makes Every Wall Creative and Colorful

IdeaPaint is a Cambridge, Mass.-based startup company who's main vision is to turn every wall and every room into a dry-erase surface area so you ...


IdeaPaint is a Cambridge, Mass.-based startup company who’s main vision is to turn every wall and every room into a dry-erase surface area so you can easily express your creativity and generate new ideas. Just like so many other small business ventures, this one was sparked by the need to get more whiteboard. According to CNN Money:

In 2002, a group of Babson College entrepreneurship students ran out of room on their whiteboard. They had spent hours brainstorming new business possibilities, and the sudden space crunch threatened to cramp their creativity.

Instead, it sparked a new idea: Why not make paint that turned walls into giant whiteboards? The ideas kept popping: you could paint chairs, doors, tabletops, playrooms, entire corporate offices. Any surface could be a canvas for inspiration. The company would be called IdeaPaint.

A can of IdeaPaint PRO that covers 50 square feet sells for $199, or $4 per square foot. Now on its 3rd year, this great business idea is getting double-digit growth every month including numerous honors from the popular magazines such as Metropolitan Home and BusinessWeek. In fact, you’ll see IdeaPaint office walls at major companies including Comedy Central, the C.I.A., Harvard University and Microsoft.

Leave a Reply