Startup JimmyJane Raised $2M investment

Who would have thought that a sex toy company JimmyJane will get some "huge" funding from Silicon Valley tech investors. According to Reuters, th...


Who would have thought that a sex toy company JimmyJane will get some “huge” funding from Silicon Valley tech investors. According to Reuters, these investors have helped the company raise $8.3 million to move this business idea from idea to commercialization.

Before founding JimmyJane, founder Ethan Imboden studied electrical engineering and genetics, which he said led to an interest in design. Imboden said he has developed several key engineering elements for vibrators to produce his company’s high-end versions. JimmyJane’s first model, called the “Little Something,” has one utility patent filed. Its latest model, the “Form 6,” has six patents filed, primarily around its ability to be waterproof and rechargeable, Imboden said.

Imboden’s interest in pursuing the development of sex toys is understandable from a market perspective; some 46 percent of U.S. residents have confessed to using sex toys, according to a 2004 study conducted by condom maker Durex. But there are few high-end name brands. Popular vibrator models, such as the Rabbit Vibrator that was featured on “Sex and the City,” are made by various manufacturers.

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